A fresh wave is sweeping through the lash world, and you’ll want to be at the forefront. The Korean lash…

What an amazing Sip & See it was! We were thrilled to welcome so many wonderful guests all the way…

The beauty industry never stands still. Every month – sometimes even every week – new techniques, products, and treatments enter…

In the lash & brow world, precision, control, and consistent results are everything. The ElleeMIX Powder by Elleebana is one of Elleebana’s latest innovations. ElleeMIX Powder by Elleebana is designed to give professionals more control during lash lift treatments. This is especially true for the popular Korean “glueless” lash lift technique. Curious? Let’s break down…

Let’s be honest: in a lash and brow salon, everything revolves around hygiene and trust. Clients literally put their faces…

On May 8th, our sister brand, The House of Beauty, officially launched in the Middle East, bringing all the beautiful…

Unfortunately, it’s still a common issue in the lash lift industry—and one I continue to see far too often in…

A term you’ve probably seen or heard lately. But what does it actually mean?! Let me explain it to you…

On March 22nd, it finally happened: our very first Sip & See – and wow, what an amazing day it…

Many salon owners believe that offering discounts is the best way to attract and retain clients. But did you know…

Perhaps you’ve already heard a thing or two about it over the past year, and maybe you’re thinking, “I’ll stick…

Starting in 2025, the rules around working with freelancers are changing, and this will have a significant impact on the…